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Catfish is a 2010 film directed by Henry Joost and Ariel Schulman. It involves a young man, Nev, being filmed by his brother and friend, co-directors Ariel and Henry, as he builds a romantic relationship with a young woman on the social networking website Facebook. The film was a critical and commercial success. It led to an MTV reality TV series, Catfish: The TV Show. The film is credited with coining the term catfishing: a type of deceptive activity involving a person creating a fake social networking presence for nefarious purposes.